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Reflections: The Man Called Tiger Tan

by Mr. Yap Boh Tiong, Chairman of MILEAGE GROUP
26th December 2009
I have often been asked how I got into Public Relations. Instinctively, my reply would be that I started out as a journalist at the Straits Times (ST), Singapore’s English daily and progressed from there.
This merely scratches the surface, however. Delving deeper, I only really [...]

Is PR more Effective than Advertising?

by Mr. Yap Boh Tiong, Chairman of MILEAGE GROUP
A few weeks back, several Nanyang Technological University (NTU) students from the Wee Kim Wee School of Communication sought my views on the current situation of Public Relations as part of their academic project under the Media Management module.
Some of the questions posed went like this:

Has there [...]