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PR Lessons From Over The Years

PR lessons from over the years

Having been in the communications industry for more than 40 years, first within corporations, then in consultancy, there were many lessons gleaned along the way. These have helped me to deal with various stakeholders better and to handle PR events…

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When Crisis Strikes

When Crisis Strikes

(First published in Millionaire Asia) Crisis management expert Yap Boh Tiong shares his anecdotes and observations on preventing irreparable damage to a company’s reputation and that of its executives. Remember the Sanlu milk case in China in 2008 which resulted…

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