skip to Main Content

Crisis Management & Media Training

In our core speciality services.

Crisis Management

We are a leading player in managing issues and crises. We have handled many high-profile incidents including the Nicoll Highway collapse in 2004, the sinking of Hyundai 105 off Sentosa Island in 2004, the Marriott Islamabad hotel bombing in 2008, as well as the AIA Critical Year issue. In recent years, we also handled the Maritime Maisie collision in Busan in 2013 and the Chiropractic First incident in Jakarta in 2016.

Media Training

We specialise in conducting media and crisis response training for top management and junior staff. These intensive sessions with realistic roleplaying prepare participants to deal with the media during crises. We also conduct simulated drills for companies. To date, we have trained more than 1,000 senior management staff from various companies including BG Group, Vopak Asia, Teekay Shipping, The Travel Corporation and Takeda Development Centre Asia.

Core areas

Mileage has vast experience in managing various clients’ brand name. Serviced sectors include but are not limited to:

Consumer/Lifestyle

We publicise and organise products launches for clients such as Hans Grohe, A.W. Faber-Castell, and Lotus Bedding (Singapore), as well as food tastings for our clients such as Cafédirect and Lei Garden. We also do marketing communications for our clients.

 

Education

We publicise and organise launches for education programmes and services. Our past and present clients include Tanglewood Music School, Ednovation, Marketing Institute of Singapore, Republic Polytechnic, and Amadeus International School (Vienna).

  

Finance

We publicise products such as ETFs (SSgA/World Gold Council), structured warrants (Rabobank), and mutual funds (AllianceBernstein Singapore). Over the years, some of the IPO publicity we did include companies like QT Vascular, Kori Holdings and Figtree Holding. We also handled their subsequent investor relations.

  

Infocomm/Technology

We keep up with the latest technology updates in the market, and provide product and service announcements/publicity/launches/reviews for our clients such as SCOGA, nuTonomy, Waze, Samsung and Sage Software Asia.

  

Healthcare/Biotech/Pharmaceutical

We have a good track record of handling clients from the healthcare industry, and we are mindful of the relevant health regulations and advertising guidelines. On top of providing media training for doctors both locally and overseas, we also conduct media briefings for clinical trials, opening of pharmaceutical plants, dealing with patient support groups, organising educational health talks and seminars. Some of our past and present clients include Bayer, Sirtex Medical (Singapore), Pfizer, Merck Sharp & Dohme, Novartis, and Baxter.

  

Hospitality/Travel

We have extensive experience in the hospitality and travel sector by publicising the properties, products and services offered, and conducting media familiarisation trips. Some of our clients include Marriot International, Cathay Pacific Airways, Sri Lankan Airlines, Inside Vacations, and NATAS.

  

Shipping

On top of handling issue and crisis management for the shipping industry, we also handle public relations for past and present clients such as Singapore Maritime Foundation, Mitsui-OSK, United Kingdom Hydrographics Office, and President Marine.

  

Sports

We organise events and opening ceremonies for our past and present clients such as Shimano, Singapore Sports Council, and Safra Bay Run & Army Hub Marathon. We were able to generate publicity for these clients as well.

   

Corporate

On top of media training, issue and crisis management, we also offer our corporate clients a wide range of activities including organising media interviews for CEOs, media briefings, roundtable discussions, and opening ceremonies for facilities. Our past and present clients include Delta Electronics, Fuji Xerox, Fujitsu Asia, Dun & Bradstreet Singapore, and Randstad.

   

Services

In our core speciality services.

  • Campaigns
  • Community Relations
  • Corporate PR
  • Corporate Video
  • Digital Marketing and Social Media Monitoring
  • Editorial Services
  • Event Management
  • IPO/Investor Relations
  • Marketing Communications
  • Media Relations
  • Strategic Counselling
Back To Top
Search