INDIA – Wealth –> Health –> Wellth
Packaging health, wealth, and wellness together, the Beverly Hills Conference & Visitors Bureau has launched a campaign called WELLTH to excited Indian visitors.
First identified in a book of the same name and written by mindbodygreen founder Jason Wachob, WELLTH defines a move away from a drive for money and possessions to a less materialistic and more valuable life currency that encompasses wellness and is exemplified by health, purpose and happiness.
Interacting with media in Delhi Ms. Julie Wagner, Chief Executive Officer (CEO) Beverly Hills Conference & Visitors Bureau highlighted “wellbeing” at the heart of the city and WELLTH being a lifestyle and not just a trend in Beverly Hills. Prominent lifestyle and travel publications like National Geographic Traveller Magazine, Lonely Planet India Magazine, Outlook Traveller, Mail Today, Outlook Splurge, Millionaire Asia, asiaSpa were present for the launch.
