Insights (blog)
Getting Acquainted with Online Trading
Our expertise in the financial sector is extensive: Straits Street Global Advisors, World Gold Council,…
Helping Another Pharmaceutical Company to Gain Prominence
We have worked with a plethora of pharmaceutical companies in the past, some notable industry…
Public Relations Global Network Expands Asia-Pacific Presence with Addition of New Zealand Agency, Alexander PR
At the Public Relations Global Network (PRGN) Fall Meeting in Singapore recently, New Zealand-based Alexander PR Ltd. was…
Mileage Communications Co-organises Hong Kong’s Inaugural Virtual Investment Conference
Last week, Mileage Communications had the privilege of co-organising a virtual investment conference, ‘Invest For…
Public Relations Global Network Kicks Off 30th Anniversary Year by Adding Three Agencies in the Middle East and Spain
The Public Relations Global Network (PRGN) announced that it has added three new agencies in…
Mileage Communications Conducts Inaugural Hybrid Crisis Response and Media Training Workshop for Chemikalien Seetransport (CST) Singapore
Recently, Mileage Communications held its trademark Crisis Response and Media Training Workshop for CST Singapore,…
Reduce Carbon Footprint in your Daily Operations
Virtual meetings are now an indispensable companion—they have helped and are continuing to help many…
A Continuous Commitment to Nature and the Environment: Kikkoman’s Corporate Social Responsibility (CSR) Story
If you are a seasoned grocery shopper or cook, you would be familiar with the…
Mileage Communications helps Singapore E-Business Promote eGIRO Collection Option
Mileage Communications is proud to help Singapore E-Business Pte Ltd (SGeBIZ) publicise its role as…
Is Singapore keeping up with the ESG trend?
In 2018, teenage Swedish environmental activist Greta Thunberg caused a worldwide sensation by protesting outside…
Why Shopee’s Dancing Cristiano Ronaldo Went Viral
Football legend Cristiano Ronaldo awkwardly dancing to Shopee's rendition of the 'Baby Shark' tune is…
Influencers in PR — Are Influencers Really Influential?
In the realm of social media, media influencers are often engaged by consumer businesses to…
Mileage Communications Conducts Media and Crisis Response Workshops for Stena Bulk Singapore
Handling crisis and conducting media training workshops have been the forte of Mileage Communications. For…
Mileage Communications Organises First Virtual Media Briefing for Elixir Medical Corporation
Mileage Communications organised the first virtual media briefing for Elixir Medical Corporation, with 3 distinguished cardiologists…
Finishing First in Financial PR
We often get the question: How do we manage investor relations and financial/fintech clients and…
Mileage Cares: The Domino Effect of our CSR Initiative
This blog post is written by Mileage Communications Group Chairman Yap Boh Tiong. This article first…
Mileage Communications Singapore HQ celebrates the Mid-Autumn Festival
For many Singaporeans, the Mid-Autumn Festival brings to mind pretty lantern displays and mooncakes. Although…
Mileage Communications conducts Media Training for STACS
Having a microphone suddenly shoved in front of you may elicit a fight-or-flight response. It…
Mileage’s ListCo Client KORI Holdings Limited holds its first-ever Virtual AGM and EGM
In Singapore, annual general meetings (AGM) are mandatory yearly meetings that all listed companies need…
Mileage Communications Group holds first-ever Virtual Meeting
Since its founding in 1992, the Mileage Communications Group has expanded its reach to 10…
Mileage Insights: Social Media — A Boon or a Bane?
This blog post is written by Mileage Communications Group Chairman Yap Boh Tiong. This article first…
May 2020 PRGN Meeting Held Virtually; Robert Bauer to helm Public Relations Global Network
Social distancing is becoming the new normal thanks to the rapidly evolving COVID-19 situation. This…
Telum Talks To Mileage Communications Group Chairman Mr. Yap Boh Tiong
Mileage Communications Group Chairman Yap Boh Tiong was interviewed by Telum Media — a media intelligence…
Mileage Insights: The Virtuous Cycle Within the PR Industry
This blog post is written by Mileage Communications Group Chairman Yap Boh Tiong. This article first…
Mileage Insights: Loyalty Can Pay Dividends
This blog post is written by Mileage Communications Group Chairman Yap Boh Tiong. This article first…
Mileage Communications’ Singapore Team ushers in the Year of the Rat
On Wednesday, 5 February 2020, the Mileage team in Singapore gathered for a Chinese…
2019: Mileage Communications’ Year in Review
Relationship-building constitutes the core of public relations. With partners, associates, and staff across Asia, in…
Mileage Communications Myanmar Team Gathers for Year-End Dinner
On 20 December 2019, the Mileage Communications Myanmar team gathered for a year-end dinner at Onyx Moss…
Mileage Communications Singapore Team gathers for Christmas Lunch
It is the season to make merry and celebrate the most wonderful time of the…
Beautiful Bangkok 2020: A Blossom of Happiness
Mileage Communications collaborated with Neo Target to promote ‘Beautiful Bangkok 2020: A Blossom of Happiness’, an…
PR Predictions for 2020
2019 is drawing to a close and we are all transitioning to a new decade.…
Mileage Communications Group Chairman visits staff in Yangon
On 6 December 2019, Mileage Communications Group Chairman Mr. Yap Boh Tiong visited Yangon on…
Influencing the Influential – A Glitzy Evening in Bangkok Becomes a Glittering Success
Influential Brands®, a think-tank research and business platform which identifies, engages and recognises “The Champions…
Purple Sage Teases The Palate with a Sampler of Novel Gastronomic Delights
On 14 November 2019, Purple Sage upped the ante once again by inviting two well…
Delta Electronics Creates Impact At ITAP 2019
Delta Electronics, a global provider of switching power supplies & thermal management products, and Jurong…
A Successful Collaboration Between PRGN Member: Mileage and LBS
A fine example of PRGN collaboration. LBS, the PRGN Hong Kong member solicited the help…
Five key learnings from social media crisis
In today’s world, there’s no escaping social media – especially when it comes to crisis…
Publicity for Two Organisations at One Event
Mileage is fortunate to handle two clients in one event - publicised the 3rd Asia…
The Big Bang theory of PR
Should PR professionals be afraid of Artificial Intelligence? On the contrary, they should embrace the…
Two Media Training Sessions in Two Countries All Within Two Weeks
Our Chairman conducted two media and crisis response training session for Capsugel (a Lonza company)…
Mileage Wins Bronze Award for Financial Communications with the entry of ‘PayNow’ at Public Relations Global Network (PRGN) Best Practices Event in Bucharest on 25 October
At the Public Relations Global Network (PRGN) meeting in Bucharest, Romania on 25 October, Mileage…
The Importance of Public Relations, with Mr. Yap Boh Tiong
What is Public Relations? Simply put, it entails the management of perceptions and communications between…
PR Implications of the Peace Summit in Singapore between President Trump of the USA and Chairman Kim of the DPRK
The Peace Summit between President Donald Trump of USA and Chairman Kim Jong Un of…
5 tips for PR entrepreneurs from independent agency pros
Mileage Communications has been a member of the Public Relations Global Network (PRGN) since 2008.…
PR lessons from over the years
Having been in the communications industry for more than 40 years, first within corporations, then…
Singapore as a Maritime Hub
Singapore has been named the leading maritime capital of the world in 2017 in an…
Alipay Appoints CCPay as its Partner in Singapore for cashless transactions.
With new, trendy shopping centers being built all around Singapore, and the introduction of online…
CHINA – Element Six Diamox Technology Honoured in the 2017 China Bluetech Awards
The Mileage China team publicised the award Element Six received for its Diamox Technology at…
CHINA – London’s Emery Wharf Launch in Shanghai and Beijing
Over the years, affluent Chinese investors have been purchasing international property, especially in London, for…
SINGAPORE – Learning more about liver cancer
Liver cancer is the fourth most frequent cancers among male residents in Singapore. Naturally, local…
THAILAND – First Makro Krong Pealy Foundation Stone Laying Ceremony in Phnom Penh, Cambodia
Makro is an international brand of Warehouse clubs, also called Cash and Carry. This year,…
SINGAPORE – UK Property Pitched To Asian Investors
Strategic partnerships are a boon to any business entity. Mileage Communications, a long-standing member of…
THAILAND – Ecole Nouvelle de la Suisse Romande and the Royal Connection
Neo Target was recently appointed by Ecole Nouvelle de la Suisse Romande (ENSR) to carry…
SINGAPORE – PayNow with just your mobile phone or NRIC/FIN
Earlier this year, PM Lee Hsien Loong said that Singapore has not gone as far…
INDIA – The U.S. – India Travel and Tourism Partnership Year
Brand USA, the destination marketing organization for the United States, hosted the opening celebration for…
MYANMAR – Mileage Myanmar staff visit Thai Partner
Three staff of Mileage Myanmar visited Mileage's Thailand partner Neo Target recently. Josh Linn (first…
INDIA – California Wins “Favourite Spa Destination” Award at the Asia Spa Reader’s Choice Awards 2017
California was awarded the Favorite Spa Destination by the Asia Spa Reader’s Choice Awards 2017.…
MYANMAR – Häfele opened Myanmar Design Studio
In May 30, 2017, Mileage Myanmar assisted in the opening ceremony for Häfele Myanmar's first…
MALAYSIA – UNIMYorganised “Trailblazing The World Through Digital Economy”
Yayasan Universiti Malaysia (UNIMY) recently organised an industry–to-student talk with tech professionals in a pilot…
SINGAPORE – Better Internet Campaign for Cyber Wellness
Fake news and cyber bullying are serious issues that plague us daily. Hence, the Media…
MALAYSIA – Building EduCloud, an integrated education platform
RAPR Mileage coordinated Memorandum of Understanding (MoU) signing ceremony for Prestariang with Alibaba Cloud and…
INDIA – Wealth –> Health –> Wellth
Packaging health, wealth, and wellness together, the Beverly Hills Conference & Visitors Bureau has launched…
INDIA – #Sukish in Cali
A tourist destination, add a radio station, and throw in two TV stars into the…
MYANMAR – A better way forward for Michelin in Myanmar
On May 30, Mileage Myanmar assisted Michelin in the opening of its first Michelin Innovative…
INDIA – Mileage India adds Peru to its Tourism Portfolio
PROMPERÚ recently appointed Sartha Global Marketing (the Associate Company of Mileage India) as its new…
SINGAPORE/MYANMAR – Clocking Mileage in Myanmar
On 8 June 2017, a memorandum of understanding was signed between IE Singapore and the…
INDIA – Mileage India Publicised CommunicAsia and Broadcast Asia 2017
For years, CommunicAsia and Broadcast Asia is one of the top events on the Singapore…
MALAYSIA – RAPR Mileage Executed Social Media Campaign for Visa to Reassure Public on Security of Visa payWave
RAPR Mileage ran a PR campaign for its long-term client, Visa International, to counter social…
SINGAPORE – Tobu Railway uses the Mileage network to reach out to visitors from Asia
Mileage’s regional network in 15 cities across nine countries has attracted many multinational companies and…
INDONESIA – Garmin Fēnix® 5 Series Media Launch
Garmin Corporation, a leading worldwide provider of navigation, communication and information devices & applications, most…
MALAYSIA – RAPR Mileage Successfully Completes IPO Exercise for KIP REIT
RAPR Mileage has a track record of handling the publicity of countless IPOs. Recently, it…
CHINA – Petro-Canada Lubricants Partners Porsche Club UK
Mileage China helped to publicise Petro-Canada Lubricants partnership with Porsche Club UK to the automotive…
MALAYSIA – “50 Shades of Red”: Mercedes-Benz STYLO AsiaFashionFestival celebrates its 10th Anniversary
RAPR Mileage, together with STYLO International, organised and managed the press conference to announce this…
MYANMAR – Kubota Myanmar Makes further inroads with new office
Mileage Myanmar was recently engaged by Kubota Corporation to publcise the opening of its office…
INDIA – VisitFlanders First Travel Mission to India
VISITFLANDERS, the official tourism board for Flanders – the northern region of Belgium, initiated the…
THAILAND – Neo Target contributes to success of the world’s largest tourism forum in Bangkok
Our PR partner played an instrumental role in the successful 2017 World Travel and Tourism…
SINGAPORE – Espress Yourself
Espresso coffee is normally brewed using an expensive espresso machine or rarely in Asia, a…
SINGAPORE – Mileage Breaks New Ground Publicising Esports
Prior to the announcement that esports will be a medal event in the 2022 Asian…
Mileage Communications Celebrates 25th Anniversary
Mileage Communications was founded by Mr Yap Boh Tiong in 1992. This year, we reached…
Mileage Communications Inks Strategic Business Partnership with Tencent Inc. Finance Channel
Singapore’s largest home grown public relations agency, Mileage Communications, has joined forces with Tencent Inc…
When Crisis Strikes
(First published in Millionaire Asia) Crisis management expert Yap Boh Tiong shares his anecdotes and…
