RAPR Mileage has a track record of handling the publicity of countless IPOs. Recently, it helped KIP REIT in its launch.
KIP REIT, a Real Estate Investment Trust company raised RM234.2 million to be used mainly for the acquisitions of the REIT’s initial portfolio consisting of 5 KiP Marts located in Tampoi, Kota Tinggi, Masai, Senawang and Melaka as well as a neighbourhood retail centre known as KiP Mall located in Bangi.
RAPR Mileage handled the public relations requirements for the listing. After months of work, KIP REIT was successfully listed on Bursa Malaysia’s Main Market capped by a listing ceremony witnessed by Deputy Minister of Finance YB Dato’ Lee Chee Leong. As part of the IPO project, RAPR Mileage garnered extensive media coverage for the company amounting to 140 pieces of news, equivalent to RM2,827,763.60 in AVE. This was achieved through various media activities including the events, launches, and media interviews.