Singapore, 13 June 2019 – The Mileage Communications Group, a leading regional marketing communications agency headquartered in Singapore, has signed a strategic partnership agreement with AdsCom Advertising One (“AdsCom”) of Cambodia. AdsCom is one of the largest advertising and marketing agencies in Phnom Penh.
The agreement allows the two agencies to collaborate in the exchange of businesses, knowledge sharing and talent development for staff.
Mr Yap Boh Tiong, Chairman of the Mileage Communications Group, said:” With the addition of AdsCom, the Mileage Communications Group has practically the whole of Indo China covered with our network of offices in the other ASEAN countries for our clients.
This partnership is well positioned to assist companies that wish to break into the Cambodian market.”
AdsCom, an 11-year old agency services clients such as Panasonic, Canon, GE and Unilever.
Mr KimTak To, Managing Director of AdsCom Advertising One said: “Cambodia is an emerging economy and companies are looking to expand within ASEAN and internationally. These companies need marketing communications support when they go overseas. Similarly, when the multi-national companies set up offices in Cambodia, they also need local support to create brand awareness.”
“We are very proud to be part of the Mileage Communications Group in Cambodia. This is an opportune time when the centre of the world economy is shifting to Asia. AdsCom will play an important role in contributing to the Asian economy by strengthening the mutually-beneficial relations between Cambodia and the other countries in Asia through the Mileage Communications Group,” added Mr KimTak To.
With the partnership in Cambodia, the Mileage Communications Group now operates in 16 offices across 10 countries in Asia. The Group is headquartered in Singapore and also operates in Cambodia (Phnom Penh), China (Shanghai), India (New Delhi, Mumbai, Chennai, Bengaluru and Kolkata), Indonesia (Jakarta), S. Korea (Seoul), Malaysia (Kuala Lumpur), Myanmar (Yangon and rep. office in Mandalay), Singapore (HQ), Thailand (Bangkok) and Vietnam (Hanoi and Ho Chi Minh City).