Singapore’s largest homegrown public relations agency, Mileage Communications today extended its footprint into South Korea by opening its newest branch in Seoul. Known as Mileage Communications (Korea), the joint venture is formed with local established PR veteran, John Kim, and his team.
Mr Yap Boh Tiong, Chairman of the Mileage Group said: “Korea is Asia’s fourth largest economy and the business outlook is positive. We have clients pushing for work to be carried out in the Korean market and having an office in Seoul will be a boon for our clients.”
The agency is headed by Mr John Kim, a professional marketing communications consultant with more than 30 years of experience with top international companies such as LG, GM Korea and Glaxosmithkline.
Mr John Kim, Managing Director of Mileage Communications Korea, said: “We are very proud to be part of the Mileage Communications Group in Korea. This is an opportune time when the center of the world economy is shifting to Asia. Mileage Korea will play an important role in contributing to the Asian economy by strengthening the mutually-beneficial relations between Korea and the other countries in Asia.”
“We have been using the services of John and his team in the past and they had supported our clients admirably. This included handling a recent major shipping incident in Korea. Thus, it is logical for us to formalize this partnership by establishing Mileage Korea,” added Mr Yap.
The joint venture company is well positioned to assist Korean companies in their marketing communications needs in Asia where the Mileage Group has offices. Similarly, Mileage Korea can also assist companies that wish to break into Korea.
Mr John Kim commented: “Plugging into the Mileage Group’s network of offices in Asia presents huge opportunities for Mileage Korea. Another important point to note is that Korean government agencies are keen to strengthen relations and carry out collaborative projects with their South East Asian counterparts. We can play a supportive role in this regard.”
With the joint venture in Korea, the Mileage Communications Group now operates in 15 offices across nine countries in Asia. The Group is headquartered in Singapore and also operates in China (Shanghai), India (New Delhi, Mumbai, Chennai, Bengaluru and Kolkata), Indonesia (Jakarta), S. Korea (Seoul), Malaysia (Kuala Lumpur), Myanmar (Yangon and rep. office in Mandalay), Singapore (HQ), Thailand (Bangkok) and Vietnam (Hanoi and rep. office in Ho Chi Minh City).