A Strategic Boost for Its New Shanghai Office
Mileage Communications Signs MOU With 21st Century News Group - A Strategic Boost for Its New Shanghai Office
SINGAPORE, 13th September 2009 – Singapore’s largest home grown public relations agency, Mileage Communications, signed a MOU with 21st Century News Group in Guangzhou to collaborate on activities that will contribute to greater business expansion and corporate awareness for both organisations in China and overseas.
Under the MOU, Mileage will help 21st Century News Group in organising workshops and seminars, sourcing for speakers and handle advertising enquiries. On its part, 21st Century News Group will assist Mileage to raise its profile for its China office.
The MOU was signed by Mr Shen Hao, publisher and Mr Chen Dong Yeng, General Manager of 21st Century News Group and Mr Yap Boh Tiong, Chairman of Mileage Communications (China) Pte Ltd.
“This MOU is an important strategic initiative for Mileage. It is a huge boost for our new Shanghai office as it will help to accelerate our entry into the booming China market,” said Mr Yap Boh Tiong.
The 21st Century News Group is a subsidiary of the Nanfang Daily Media Group. Its flagship publication is the 21st Century Business Herald which is one of China’s leading business dailies. Its other media publications include Money Week, 21st Century Business Review, Business Travel, 21st CBH.COM and China Business Radio.
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