Fake news and cyber bullying are serious issues that plague us daily. Hence, the Media Literacy Council, the educational unit of the Infocomm Media Development Authority of Singapore, marked the Safer Internet Day with the launch of the Better Internet Campaign with help from us here at Mileage Communications. The campaign started in January, and ran for a period of five months. The objectives of this campaign are to encourage positive online behaviour, and healthier Internet use. This year, the focus was on three key themes: Cyber bullying, discernment of fake news and excessive screen use.
Mileage conducted a Campus Invasion programme with local radio DJs to promote the campaign. We also helped to source for interesting personalities to profile their stories. The team also facilitated video interviews with cyber bullies, victims, counsellors, parents, children and even doctors specialising in the study or treatment of those addicted to the Internet. Tips and advice to counter the Internet issues were also shared on the campaign website. Through the media briefing to launch the Campaign, and pitching of one-on-one interviews, greater than expected coverage was achieved across a variety of mainstream print and broadcast media, as well as TV celebrities and social media influencers.