Singapore’s largest homegrown public relations agency Mileage Communications today extended its footprint into mainland China by opening its newest branch in Shanghai.
Known as Mileage Communications (China), the branch is located along West Nanjing Road in the heart of China’s premier business and financial city.
With this latest branch, the Mileage Communications Group now operates nine offices across six countries. The Group is headquartered in Singapore and also operates in India (New Delhi, Mumbai, Bangalore and Chennai), Indonesia (Jakarta), Malaysia (Kuala Lumpur) and Thailand (Bangkok).
Mileage Communications (China) is a joint venture between Mileage Communications and Ms Ye Hairong, formerly the Asia correspondent for 21st Century Business Herald, one of China’s most influential business media. Ms Ye, who will head the operations of the joint venture, brings to the company several years of journalistic experience which also includes stints with China’s Xinhua News Agency, as a freelancer for Singapore’s Lianhe Zaobao and other media. Her extensive working experience in China’s media industry has helped her gain an in-depth understanding of the Chinese business environment, and build a wide range of contacts with the government, media and business enterprises.
Mr Yap Boh Tiong, Chairman of the Mileage Group, said: “The Chinese economy has stayed resilient despite the global business slowdown as companies are still expanding and investing in China. With our Shanghai office, the Mileage Group has now penetrated the Chinese market at an opportune moment, as the region presently sits on the cusp of a long-awaited economic recovery.”
In addition, Mileage last month signed a Memorandum of Understanding with 21st Century Business Herald. The memorandum represents a win-win-arrangement for both parties as they collaborate on seminars, conferences and other high-profile activities in future.