SINGAPORE – Mileage Breaks New Ground Publicising Esports

Prior to the announcement that esports will be a medal event in the 2022 Asian Games in Hangzhou, China, Mileage helped (Singapore) Cybersports & Online Gaming Association (SCOGA) publicise at short notice, the launch of Singapore’s first Esports Academy that trains professional cyber-gamers.

At the media briefing, SCOGA also announced collaborations with America’s leading streaming platform – Twitch, American video game developer, publisher, and eSports tournament organiser – Riot Games, Singapore’s education institution – Informatics, the National University of Singapore’s EI Lab, and Spanish football club Valencia Club de Fútbol (VCF). It resulted in two rounds of media coverage, with BBC and Thomson-Reuters relaying its coverage worldwide to China, Malaysia, Vietnam, and even Turkey.