Mileage’s regional network in 15 cities across nine countries has attracted many multinational companies and PR agencies to use our services for publicity and PR services. OZMA PR of Japan, Mileage’s exclusive PR partner, has capitalised on this advantage to publicise their client, Tobu Railway’s goal of attracting visitors to Japan. Tobu Railway wanted to highlight the unique routes and places within Japan covered by its extensive network of railways.
These press releases were disseminated to Singapore, Malaysia, Philippines, Korea and Vietnam. They provided detailed information regarding the new routes that took visitors to witness the winter illuminations in Ashikaga Flower Park and Tobu World Square; marvel at cherry blossom in Sumida Park and Tsutsujigaoka Park; and also live vicariously through the Samurais in the Edo Period in World Heritage Sites such as the Nikko Toshogu Shrine and the Yomeimon Gate. The interesting destinations led to the many traditional and online lifestyle and travel media to publicise Tobu Railway’s itineraries.