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Mileage Cares: The Domino Effect Of Our CSR Initiative

Mileage Cares: The Domino Effect of our CSR Initiative

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As a company, we have a stake in the well-being of our communities, and we seek to make a difference through our community contributions.

Mileage Communications has always been supportive of the local education scene in Singapore. For many years, the company has hosted interns from institutes of higher learning and provided them with fruitful experiences in industry. Many of them have since progressed with career pathways that take them far and wide. But the critical value of education lies in one’s formative years, and the company was planning to further an initiative that would benefit younger students.

When Epigram, a local bookstore, appealed for customer support during the COVID-19 period, Mileage responded by buying 164 children’s storybooks on 23 October 2020. This had a material impact on their sales, and there was also a positive effect for the local authors whose books they sell.

Edmund Wee of Epigram handing over the purchased books to Mileage Communications Group Chairman Yap Boh Tiong at the Huggs-Epigram Coffee Bookshop

Typically, local authors will conduct book-reading in schools or book signing events. As these authors are unable to promote their books in schools and other fora due to the lockdown, their income has been affected. This gesture will thus support the local authors who have been heavily hit by the COVID-19 lockdown.