Jet Airways – Launch of Jet Airways’ Inaugural Singapore-Chennai Flight.

3 other airlines have been operating flights between Singapore and Chennai. Jet Airways, being the fourth carrier had to create attention creatively.

Mileage proposed delivering South Indian savouries in tiffin carriers – Dabbawalla style to media offices.

This novel approach resulted in excellent coverage in the local media including Business Times. One editor of a trade publication remarked “Congratulations on a fresh introduction. A welcome and creative idea. And I love Indian food. How much are the flights to Chennai? You’ve got me interested!”