Client
Omazz
Services
Issues & Crisis Management
Omazz mattresses are assembled in Thailand using materials from USA. For the launch in Singapore, Mileage suggested booking a room at the Ritz Carlton for 30 nights with the proviso that the room’s mattress be replaced by an Omazz’s.
Journalists attending the media conference were entitled to choose their free 2-night stay with a spouse/partner.
15 journalists took up the offer and the resulting coverage was fantastic. Here is the feedback from the Editor of Home & Décor when asked by the Marketing Magazine “What is the best PR approach you’ve experienced” – “The most inventive and pleasurable one has to be Mileage Communications’ launch of the Omazz luxury bedding boutique. The agency organised a ‘road test’ of the Omazz mattress by giving journalists a two-night stay at the Ritz! Extremely effective and memorable.”