Case Study: PayNow

Client

PayNow

Services

Public Relations

PayNow is an instant real-time payment system developed by the Association of Banks in Singapore. It allows individuals to receive and send money to each other and also to organisations and vice-versa.

Mileage was tasked to publicise this new service which is the first nation-wide payment system in Singapore. There was extensive coverage in broadcast, print and online media in all languages. Within 5 months of the launch, the number of participant registrations crossed 1 million. The PR value of the launch publicity was approximately $4 million.

Case Studies