Case Study: Sirtex

Client

Sirtex

Services

Healthcare

Sirtex is a global healthcare company with offices in the U.S.,
Australia, Europe, and Asia, dedicated to improving patients’ quality
of life and longevity through innovative, minimally invasive cancer and
embolization therapies. Sirtex’s current leading product,
SIR-Spheres® Y-90 resin microspheres, offers targeted radiation therapy
for liver cancer.

Sirtex Medical Singapore contracted Mileage to conduct media training
for selected doctors from Australia, Hong Kong, Vietnam and Singapore
for the introduction of its SIR-Spheres to patients in several key Asia
Pacific cities.

Media briefings were organised using Mileage’s overseas offices. In
Singapore, Mileage invited the media to interview the doctor using
SIR-Spheres and a liver cancer patient.

Good publicity raised the profile of Sirtex and its SIR-Spheres
microspheres throughout Asia.

Case Studies